January 30 …

Alfred C. Liggins III is a prominent businessman and media executive whose career has significantly shaped the landscape of American radio, television, and entertainment.

As the CEO of Urban One, previously known as Radio One, Liggins established one of the largest African American-owned broadcasting companies, significantly enhancing the representation of Black culture in mainstream media. His leadership has not only influenced the entertainment industry but has also driven positive advancements in social justice and civic engagement through media.

Born on January 30, 1964 in Omaha, NE, Liggins — the son of Cathy Hughes, the pioneering founder of Radio One and a prominent figure in American business — has carved a remarkable path in the media industry. He graduated from Columbia University with a degree in economics, which served as a strong foundation for his career.

Drawing inspiration from his mother’s entrepreneurial spirit, Liggins set out to enhance the media landscape for African Americans. He aimed to challenge conventional narratives while fostering new avenues for social and political dialogue.

Liggins’ notable ascent in the media sector began with his strategic contributions to Radio One’s growth. Under his leadership, the company evolved from a modest radio station into a dynamic multimedia conglomerate, incorporating television networks like TV One and digital platforms that cater to African American communities nationwide.

Liggins spearheaded key acquisitions and innovative marketing tactics that transformed Urban One into a media powerhouse. His pivotal role in the company’s IPO in 2004 marked a significant milestone, making it one of the first African-American owned firms to go public.

This success solidified Liggins’ reputation as a leading figure in the media industry, garnering numerous accolades. This included recognition from Black Enterprise as one of the Top 100 Most Powerful African Americans in Business and a position on the Board of Directors of the National Association of Broadcasters.

Throughout his journey, Liggins has been profoundly influenced by mentors such as his mother, Cathy Hughes, and industry giants like Byron Allen and Robert L. Johnson. While he has worked alongside prominent media executives like Rupert Murdoch and Ted Turner, Liggins’ dedication to uplifting the Black community set his contributions apart.

Collaborating with influential figures like Oprah Winfrey during the early days of TV One provided him vital insights and guidance in realizing his vision. He also admired John H. Johnson, the founder of Ebony and Jet magazines, whose legacy in African-American media inspired Liggins to enhance cultural representation through his work.

Beyond his individual accomplishments, Liggins has been dedicated to empowering others through mentorship. He has played a vital role in guiding emerging leaders, including Alfred Liggins II, who has taken on significant roles within the company, thereby continuing the family legacy.

Under his leadership, Urban One has become a platform for fostering new talent in media, and Liggins demonstrates a strong commitment to mentoring the next generation of entertainment leaders. His advocacy for social justice through media initiatives is evident in his collaborations with organizations focused on political activism and community empowerment.

The enduring efforts of Alfred C. Liggins III continue to inspire peers and young entrepreneurs alike, motivating them to make meaningful impacts in their respective fields and communities.